Leading up to creation of this work, new terms ‘Environmental’ or ‘Carbon Footprint’ were starting to appear in the news. People were interested and educating themselves about the environmental impact of lifestyle. As an average, regular citizen these articles raised my awareness about the evolution of language, while at the same time the articles made me much more conscious of the faith we have in trusted brands, regulators and news outlets. The footprints were a response.
Approximately a year later the terms ‘Green Wash’ and ‘Bamboozled’ were added to the average person’s lexicon.